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introducing Mindstate® Marketing

Masterclass

Behavioral science made easy

Marketing masterclass

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Here’s the problem

customers are feeling machines that sometimes think

In behavioral science we know customers make emotionally charged decisions very quickly and without much consideration. Without understanding the 9 mindstates that influence purchasing decisions, you can’t craft messages and frame choices that compel customers to take action. In this masterclass, behavioral science expert and marketing leader, Will Leach, teaches you how to trigger emotional mindstates, increase levels of persuasion, and drive more sales.

Some companies using Mindstate® Marketing

MEET YOUR PROFESSOR

william leach

William Leach is a Behavioral Marketing Instructor at Texas A&M University and Southern Methodist University. He is the founder of Mindstate® Group, a behavioral research and marketing consultancy. He’s the bestselling author of Marketing to Mindstates, host of the Mindstate Marketing Hour podcast, and consultant to brands like Apple, Disney, Amazon, Pepsi, and more.

What sets Mindstate® Marketers apart

They know how to emotionally connect to the customer’s nonconscious mind

They understand primary human motivations that get customers to take action

They have a deep understanding of how customers make decisions and why

Their marketing is based on science and art, not guesswork and hope

They consistently develop marketing that is psychologically more effective

They outperform their peers in memorability, believability, and sales growth

They break through biases and filters by speaking directly to customer needs

They know how to get the most out of marketing

Mindstate® Marketing Masterclass

Expert
Feedback

Receive regular interactive feedback from your mentor based on your specific projects and challenges.

Lifetime
Access

Gain lifetime access to course materials and resources, helping you to continue your learning and development over time.

Learn Anywhere.
Anytime.

Get unlimited access to your course content. Regardless of your skill level, we’ll empower you to reach your desired goals.

Immediate Actionability

Get instant access to all Mindstate Marketing Blueprints, Course Workbook and Final Alignment Sheet to achieve your desired results today.

Exclusive
Access

Exclusive access to our Private LinkedIn Group for community support, live events, and weekly “office hours” to get expert advice.

Interact
with Peers

Connect with other attendees in the program through platform chats.

Expert
Feedback

Receive regular interactive feedback from your mentor based on your specific projects and challenges.

Lifetime
Access

Gain lifetime access to course materials and resources, helping you to continue your learning and development over time.

Learn Anywhere.
Anytime.

Get unlimited access to your course content. Regardless of your skill level, we’ll empower you to reach your desired goals.

Immediate Actionability

Get instant access to all Mindstate Marketing Blueprints, Course Workbook and Final Alignment Sheet to achieve your desired results today.

Exclusive
Access

Exclusive access to our Private LinkedIn Group for community support, live events, and weekly “office hours” to get expert advice.

Interact
with Peers

Connect with other attendees in the program through platform chats.

What you will learn in this course

Lessons

Length

Module 1

Standing Out with Behavioral Science

17 minutes

Module 2

3 Key Behavioral Forces in Customers

22 minutes

Module 3

Why Mindstates Matter in Marketing

18 minutes

Module 4

Revealing the Mindstate Model

9 minutes

Module 5

How to Activate Goals

21 minutes

Module 6

How to Prime Motivations

27 minutes

Module 7

How to Frame Choices

25 minutes

Module 8

How to Trigger the Purchase

15 minutes

Module 9

Exercise: Identify Your Customer’s Mindstate

17 minutes

Module 10

Applying Your Customer’s Mindstate to Marketing

15 minutes

Module 11

Mindstate Case Study: Wicked Crisps

41 minutes

BONUS

How to Critique Marketing Using Behavioral Science

32 minutes

BONUS

7 Rules for Psychologically Optimized Marketing

26 minutes

BONUS

4 Rules for Building Brand Attachment

21 minutes

Find the plan that suits you

Pay in Full

$497

Full Tuition

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Two Payments

$249

Per month

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Employer Sponsorship

$0

Per employer’s benefits

Enroll

Marketing to Mindstates

The bestselling book, Marketing to Mindstates, is being taught in prestigious universities worldwide. Universities like Texas A&M, Louisiana State University, University of Wisconsin, and University of São Paulo. It’s great for any marketer, researcher, and creative designer looking to learn behavioral science and trigger real emotional engagement with marketing.

interested in a private workshop for your team or company?

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