5 steps to apply
Behavioral Science
to Marketing
start talking to customers the right way
Marketing free course
Learn the 5 steps to apply science to your marketing
Identify your customers’ goals and aspirations.
Motivate with the features that are most desirable to them.
Frame choices to match your customers’ exact beliefs.
Adapt your messaging strategy to their exact mindstate at the moment of purchase.
Become a mindstate marketer who understands behavioral marketing.
Some companies using the Mindstate® framework
Marketing shouldn’t feel like guesswork
Marketing is a science and talking to your customers the right way is something you can learn, plan, and execute. In this free course, I’ll show you exactly how to use behavioral science to create emotionally compelling campaigns that are much more inspiring and successful.
MEET YOUR PROFESSOR
william leach
William Leach is a Behavioral Marketing Instructor at Texas A&M University and Southern Methodist University. He is the founder of Mindstate® Group, a behavioral research and marketing consultancy. He’s the bestselling author of Marketing to Mindstates, host of the Mindstate Marketing Hour podcast, and consultant to brands like Apple, Disney, Amazon, Pepsi, and more.